The Greatest Gift You Can Plan.

Make end-of-life planning easy. Your music, your wishes, your story. By planning ahead, you give the people you love something priceless: clarity, comfort, and one less worry when it matters most.

Start Plan How it works

The Greatest Gift You Can Plan.

Make end-of-life planning easy. Your music, your wishes, your story. By planning ahead, you give the people you love something priceless: clarity, comfort, and one less worry when it matters most.

Start Planning See how it works

Help me define my legacy gifts.

Here's how you can choose meaningful items, messages, or contributions to pass on...

Margaret's Plan

A sunny afternoon, jazz, and good wine.

ReligionThemeBodyGuestsObituaryMusic

Make Your Final WishesKnown & Easy To Execute.

Private & Secure All-The-Way

Update Any Time, From Anywhere

Make Your Final Wishes Known & Easy To Execute.

Private & Secure All-The-Way

Update Any Time, From Anywhere

Start Plan

Like a box or notebook, but always with you - When I Go keeps your wishes organized, secure, easy to update, and simple to share when you're ready.

Create a Basic Plan
In 20 Minutes.

add the rest when ready

When I Go guides you through it, step by step, so nothing gets missed and nothing feels rushed. Choose meaningful music, capture your life story, upload cherished photos. Each detail shaped in a way that feels true to you.

Start Plan

Create a Basic Plan
In 20 Minutes.

add the rest when ready

We know planning ahead isn't always easy.
When I Go guides you through it, step by step, so nothing gets missed and nothing feels rushed. Choose meaningful music, capture your life story, upload cherished photos. Each detail shaped in a way that feels true to you.

Start Plan

Your funeral service

Your location & logistics

Your memory photos

Your music selection

Your key people to notify

Your legacy gifts

How It Works

1. Planning Ahead

2. Accessible Wishes

3. Plan Activation

How It Works

Planning Ahead

Get step-by-step guidance to create your basic plan in 20 minutes. No pressure to add more until you're ready. If you're ever stuck, ask April.

Accessible Wishes

Give your loved ones access to your plan. When the time comes, they'll go to their "trusted contact" account and receive helpful guidance on how to carry out your wishes.

Plan Activation

Coming soon! When I Go will help your loved ones turn your wishes into a checklist, then guide and assist them through arranging and ordering what they need.

Peace Of Mind For You
And Your Family.

Spare your loved ones the guesswork.

Protect your family from conflict and unexpected costs.

Rest easy knowing your wishes will be honored.

There's no perfect moment to start — but there is the comfort of knowing your wishes are documented and ready.

Start Plan

Peace Of Mind For You
And Your Family.

There's no perfect moment to start — but there is the comfort of knowing your wishes are documented and ready.

Spare your loved ones the guesswork.

Protect your family from conflict and unexpected costs.

Rest easy knowing your wishes will be honored.

“

I expected it to be heavy and sad. It wasn't. It actually felt good to make these decisions for myself, on my own terms.

Diane T.

Chesapeake, VA

Start Plan

No computer skills required.

An Intuitive Experience Designed For Anyone.

Whether you follow a faith tradition, a cultural ritual, or simply your own values —

When I Go guides you to make your entire end of life plan on your own terms, at your own pace. AI is available when you need it, always ready to answer questions and keep things feeling manageable.

Start Plan

Let Your Binder
Hold Your Story.

Like a box or notebook, but always with you — When I Go keeps your wishes organized, secure, easy to update, and simple to share when you're ready.

Let Your Binder
Hold Your story.

Like a box or notebook, but always with you — When I Go keeps your wishes organized, secure, easy to update, and simple to share when you're ready.

Truly the best gift I made to myself and my children for the coming years.

Simple,
Transparent Pricing.

START YOUR JOURNEY

Begin documenting your wishes, and see how it feels.

Start Free

No credit card required.

EVERYTHING YOU NEED

Get Full Access for $59 and then $12/year, starting year 2.

Get Full Access

Secure checkout.

Simple, Transparent Pricing.

Because planning ahead shouldn't be complicated — or expensive.

START YOUR JOURNEY

Begin documenting your wishes, and see how it feels.

Free

Religious & Spiritual Preferences
Physical Being (burial/cremation)
Unlimited updates & changes
24/7 access from any device

Start Free

No credit card required.

EVERYTHING YOU NEED

Get Full Access for $59 and then $12/year, starting year 2.

$59

All Features From Free Plan
Funeral Service Preferences
Location & Logistics
Music Selection
Key People To Notify
Memory Photos to Upload
Legacy Gift Instructions
Unlimited Letters To Loved Ones
Custom Obituary Builder
Funeral Budget Planner
Important Notes & Instructions

Get Full Access

Secure checkout.

“

Truly the best gift I made to myself and my children for the coming years.

Your Questions
Answered.

What can I do for free, and what requires payment?

Start free with your basic wishes—religious preferences and burial choices.

When you're ready for everything else (service details, letters to loved ones, gifts for loved ones), it's a one-time $59. Think of it as less than a nice dinner out for complete peace of mind.

Start free with your basic wishes—religious preferences and burial choices.

When you're ready for everything else (service details, letters to loved ones, gifts for loved ones), it's a one-time $59. Think of it as less than a nice dinner out for complete peace of mind.

Is this a monthly subscription I'll forget about?

Not at all. It's $59 once to unlock everything, then just $12 a year to keep it accessible and updated.

No sneaky recurring charges. No membership fees. Just simple, transparent pricing.

Not at all. It's $59 once to unlock everything, then just $12 a year to keep it accessible and updated.

No sneaky recurring charges. No membership fees. Just simple, transparent pricing.

How do I actually share this with my family when I'm ready?

You choose exactly who sees what and when.

Send them a secure link, or print everything out if you prefer paper. You can share it all now, or designate someone to activate it when the time comes. It's completely in your control.

You choose exactly who sees what and when.

Send them a secure link, or print everything out if you prefer paper. You can share it all now, or designate someone to activate it when the time comes. It's completely in your control.

Your Questions
Answered.

What can I do for free, and what requires payment?

Start free with your basic wishes—religious preferences and burial choices.

When you're ready for everything else (service details, letters to loved ones, gifts for loved ones), it's a one-time $59. Think of it as less than a nice dinner out for complete peace of mind.

Start free with your basic wishes—religious preferences and burial choices.

When you're ready for everything else (service details, letters to loved ones, gifts for loved ones), it's a one-time $59. Think of it as less than a nice dinner out for complete peace of mind.

Is this a monthly subscription I'll forget about?

Not at all. It's $59 once to unlock everything, then just $12 a year to keep it accessible and updated.

No sneaky recurring charges. No membership fees. Just simple, transparent pricing.

Not at all. It's $59 once to unlock everything, then just $12 a year to keep it accessible and updated.

No sneaky recurring charges. No membership fees. Just simple, transparent pricing.

How do I actually share this with my family when I'm ready?

You choose exactly who sees what and when.

Send them a secure link, or print everything out if you prefer paper. You can share it all now, or designate someone to activate it when the time comes. It's completely in your control.

You choose exactly who sees what and when.

Send them a secure link, or print everything out if you prefer paper. You can share it all now, or designate someone to activate it when the time comes. It's completely in your control.

End Of Life Resources & Inspirations

How It Works

Planning Ahead

Get step-by-step guidance to create your basic plan in 20 minutes. No pressure to add more until you're ready. If you're ever stuck, ask April.

Accessible Wishes

Give your loved ones access to your plan. When the time comes, they'll go to their "trusted contact" account and receive helpful guidance on how to carry out your wishes.

Plan Activation

Coming soon! When I Go will help your loved ones turn your wishes into a checklist, then guide and assist them through arranging and ordering what they need.

Peace Of Mind For You
And Your Family.

There's no perfect moment to start — but there is the comfort of knowing your wishes are documented and ready.

Spare your loved ones the guesswork.

Protect your family from conflict and unexpected costs.

Rest easy knowing your wishes will be honored.

“

I expected it to be heavy and sad. It wasn't. It actually felt good to make these decisions for myself, on my own terms.

Diane T.

Chesapeake, VA

Start Plan

Your Questions
Answered.

What can I do for free, and what requires payment?

Start free with your basic wishes—religious preferences and burial choices.

When you're ready for everything else (service details, letters to loved ones, gifts for loved ones), it's a one-time $59. Think of it as less than a nice dinner out for complete peace of mind.

Start free with your basic wishes—religious preferences and burial choices.

When you're ready for everything else (service details, letters to loved ones, gifts for loved ones), it's a one-time $59. Think of it as less than a nice dinner out for complete peace of mind.

Is this a monthly subscription I'll forget about?

Not at all. It's $59 once to unlock everything, then just $12 a year to keep it accessible and updated.

No sneaky recurring charges. No membership fees. Just simple, transparent pricing.

Not at all. It's $59 once to unlock everything, then just $12 a year to keep it accessible and updated.

No sneaky recurring charges. No membership fees. Just simple, transparent pricing.

How do I actually share this with my family when I'm ready?

You choose exactly who sees what and when.

Send them a secure link, or print everything out if you prefer paper. You can share it all now, or designate someone to activate it when the time comes. It's completely in your control.

You choose exactly who sees what and when.

Send them a secure link, or print everything out if you prefer paper. You can share it all now, or designate someone to activate it when the time comes. It's completely in your control.

The Greatest Gift You Can Plan.

Make Your Final WishesKnown & Easy To Execute.

Make Your Final Wishes Known & Easy To Execute.

Create a Basic PlanIn 20 Minutes.

Create a Basic Plan In 20 Minutes.

How It Works

How It Works

Peace Of Mind For You And Your Family.

Peace Of Mind For YouAnd Your Family.

An Intuitive Experience Designed For Anyone.

Let Your BinderHold Your Story.

Let Your Binder Hold Your story.

Simple,Transparent Pricing.

Simple, Transparent Pricing.

Your Questions Answered.

Your QuestionsAnswered.

End Of Life Resources & Inspirations

End Of Life Resources & Inspirations

The Greatest Gift You Can Plan.

Make Your Final WishesKnown & Easy To Execute.

Make Your Final Wishes Known & Easy To Execute.

Create a Basic PlanIn 20 Minutes.

Create a Basic Plan In 20 Minutes.

How It Works

How It Works

Peace Of Mind For You And Your Family.

Peace Of Mind For YouAnd Your Family.

An Intuitive Experience Designed For Anyone.

Let Your BinderHold Your Story.

Let Your Binder Hold Your story.

Simple,Transparent Pricing.

Simple, Transparent Pricing.

Your Questions Answered.

Your QuestionsAnswered.

End Of Life Resources & Inspirations

End Of Life Resources & Inspirations

Create a Basic Plan
In 20 Minutes.

Create a Basic Plan
In 20 Minutes.

Peace Of Mind For You
And Your Family.

Peace Of Mind For You
And Your Family.

Let Your Binder
Hold Your Story.

Let Your Binder
Hold Your story.

Simple,
Transparent Pricing.

Your Questions
Answered.

Your Questions
Answered.

Create a Basic Plan
In 20 Minutes.

Create a Basic Plan
In 20 Minutes.

Peace Of Mind For You
And Your Family.

Peace Of Mind For You
And Your Family.

Let Your Binder
Hold Your Story.

Let Your Binder
Hold Your story.

Simple,
Transparent Pricing.

Your Questions
Answered.

Your Questions
Answered.